A concept I just discovered is the "Op-doc."
This idea combines the
visual power of micro-documentaries and uses it to express and opinion.
Welcome to the new age of the "Op-Ed" page.
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| Photo by Jose Paulo Carvalho Pereira |
The New York Time's "11 Excellent Reasons Not to Vote?" caught my eye.
The title itself is enough to make you want to watch with all the usual
bombardment of pro-voting advertisements. A video on not voting? What is
this?
The concept, over seven minutes of talking to young Americans of why
they vote or do not vote, was brilliant. It was an interestingly
sarcastic and backhanded approach to counter the arguments of apathetic
non-voters. The video was also very simple. It was just a compilation of
high-quality interview shots with people. No b-roll necessary, just new
angles and words. I also found it engaging to hear the interviewers
comments from behind the camera. A new approach is refreshing and
entertaining.
Check out the video and Op-doc section here:
http://www.nytimes.com/video/2012/10/30/opinion/100000001874355/11-excellent-reasons-not-to-vote.html
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